If you watch it first time you may feel it as a kids toy which has colorful shape and rubbery heir. But this is not a toy, this is a gadget which is specially design for teens and kids. As more and more teens and kids are interacting with computer and Internet now a days, so gadget companies targeting those users. Anyway this is not a play toy this is a USB Drive which cost $14.99. These don’t hold much, just 2GB, but it’d be enough for the younger crowd.  It could also handle the smaller jobs you might have in store for it.  Really, these look about like a toy you’d get out of a cereal box, or one that you have to fill out a piece of paper and send in a few dollars to get it sent to you.